Social Media Strategies for Effective Fundraising

September 22, 8 a.m.-5 p.m.

at The Family Center

Presented by Megan Bennett, Lilly Family School of Philanthropy Staff

Throughout this course, you will explore the fundamental principles and strategies of optimizing social media for fundraising purposes. You will learn how to create compelling content that captures the attention of your target audience and aligns with your organization's mission. Discover the techniques for crafting impactful social media posts, including engaging storytelling, persuasive messaging, and utilizing visuals to evoke emotion and inspire action.

In addition, you will gain insights into social media analytics and measurement tools to track the performance of campaigns. Explore key performance indicators (KPIs) and learn how to interpret data to make informed decisions and optimize social media strategies for maximum impact.

To apply submit your application below. Applications for selection to the course are due by August 17, 2026. There are 40 seats available for this course. Preference is given to: individuals working towards their certificate, nonprofits serving Hancock County directly, and then individuals serving in Northwest Ohio. There may be a charge for those not serving directly in Hancock County.